Press Releases
Leonard Osser, CEO
Stuart Wildhorn, President
Milestone Scientific Inc.
(973) 535 2717
(973) 535 2829 (Fax)
MILESTONE SCIENTIFIC ANNOUNCES LAUNCH OF PROFESSIONAL TOOTH WHITENING SYSTEM
ENTERS LARGE GROWING SEGMENT OF DENTAL MARKET
October 6, 2005
LIVINGSTON, New Jersey, October 6, 2005 -- Milestone Scientific Inc. (AMEX: MS), which develops, manufactures, and markets computer controlled local anesthetic delivery systems, today announced the launch of its CoolBlue™ Professional Tooth Whitening system at the annual meeting of the American Dental Association in Philadelphia, Pennsylvania.
The CoolBlue™ Professional Tooth Whitening system consists of a special purpose whitening head for Milestone’s CoolBlue Wand dental enhancement system and a disposable single patient-use kit containing a protective gingival barrier, whitening agents and home use maintenance supplies. The CoolBlue™ system requires patient exposure to only 40 seconds of LED-generated light, which produces very little heat. An additional 30 minutes of exposure to the whitening agent can, as proven by a recent independent clinical study, significantly whiten teeth in many patients by up to seven (7) shades. The CoolBlue™ system eliminates the need for dentists to fabricate or purchase customized mouth trays for the whitening agent, while reducing the amount of time each patient must spend in the chair. The system is competitively priced.
One of the biggest issues with tooth whitening is maintaining the color. The CoolBlue™ system includes the dentist dispensed, home use, Once-A-Week™ kit, containing spray on whitening and accelerator rinses that are easy to use and maintain the whiteness of teeth for as long as the products are used.
The launch of our CoolBlue™ Professional Whitening system will provide our sales organization with an additional product that should expand our access to dental practices,” commented Stuart Wildhorn, President of Milestone Scientific Inc. “While this will create new sales opportunities for our CoolBlue™ dental enhancement system and generate revenues from the sale of single patient-use supply kits, the special purpose whitening head and recurring revenues from our dentist-dispensed proprietary home-use Once-A-Week™ rinse, it should also allow us to introduce our flagship CompuDent™ computer controlled anesthetic delivery systems to a broader market. The CoolBlue™ system should also foster international growth, as tooth whitening is becoming increasingly popular outside the US. ”
About Milestone Scientific Inc.
Milestone Scientific is the developer, manufacturer and marketer of proprietary computer controlled local anesthetic delivery systems and teeth whitening systems. The Company is headquartered in Livingston, New Jersey, and its common stock trades on the American Stock Exchange under the symbol “MS”.